Awareness Campaigns
If they don’t know it exists,
how could they search for it?
The “intention-based” Google Search Network reaches people when they already know what they want, and they're already searching for specific goods or services.
But, what if they don’t know what they want yet? 🤔
The “awareness-based” Google Display Network lets you capture someone's attention in the pre-buying stage of the purchase cycle and drive action.
Reach over 90% of all Internet users with more than 2 million websites, videos, and apps.
Choose your audience based on location, age, household income, parental status, and gender.
Image Requirements for Google Display Ads
Display campaigns can run on both mobile and desktop.
The ad sizes that get the most traffic are:
300×250: Inline Rectangle
728×90: Leaderboard
160×600: Wide Skyscraper
300×600: Half-Page Ad
336×280: Large Rectangle
320×50: Mobile Leaderboard
File types
Formats GIF, JPG, PNG
Max. size 150KB
Ad sizes (ALL)
Square and rectangle:
200 × 200: Small square
240 × 400: Vertical rectangle
250 × 250: Square
250 × 360: Triple widescreen
300 × 250: Inline rectangle
336 × 280: Large rectangle
580 × 400: Netboard
Skyscraper
120 × 600: Skyscraper
160 × 600: Wide skyscraper
300 × 600: Half-page ad
300 × 1050: Portrait
Leaderboard
468 × 60: Banner
728 × 90: Leaderboard
930 × 180: Top banner
970 × 90: Large leaderboard
970 × 250: Billboard
980 × 120: Panorama
Mobile
300 × 50: Mobile leaderboard
320 × 50: Mobile banner
320 × 100: Large mobile banner
*Animated ads (GIF)
Animation length and speed:
* Animation length must be 30 seconds or shorter
* Animations can be looped, but the animations must stop after 30 seconds
*Animated GIF ads must be slower than 5 FPS
