Mastering Social Media
Mastering social media is like playing chess. Before you can play, you have to get the right pieces on the board.
Rook - Content (Blog/Video - LT growth)
Knight - Digital Ads/SEO (Jump over the competition)
Bishop - Drive Traffic (What platform do you like that has alot of traffic?)
King - Main Account. Professional. Not alot of movement.
Queen - Most popular/go to social media account
Bishop - Drive Traffic (What platform do you like that has alot of traffic?)
Knight - Digital Ads/SEO (Jump over the competition)
Rook - Content (Blog/Video - LT growth)
Pawns - Research Accounts
Beware of the "social dilemma"
Neuroplasticity
Neuroplasticity, also known as neural plasticity, or brain plasticity, is the ability of neural networks in the brain to change through growth and reorganization. It is when the brain is rewired to function in some way that differs from how it previously functioned.
Harriett Tubman
**Find something you love (morning routine)
**Solve problems/Answer questions (Pain Points)
- Emotion/Desire
- Reason/Logic
- CTA
In-bound (off the plantation)
Email
SMS
Website
Outbound (on the plantation)
TikTok
YouTube
Clubhouse
—-
Get a Gmail with a specific focus.
Create social media accounts with that gmail.
- On all these channels, you identify the top performers in the industry. (Follow, subscribe)
- Study their setup (digital blueprint - website, sm, email, etc)
- Bruce Lee / Skyscraper Theory
- Produce your own content - consistency is key
- High level - Leverage ads
